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It probably because drinking is so frequently concerned that the Electra-Pour bottle top is believed to be a good help in drunkest hours. However, I suppose it to serve better when guiding us to distributing beverage into small-open bottles from a huge one. Also equipped with a LED light, Electra-Pour will illuminate the liquid to ensure a precise pour even in the dark. Maybe it will be more popular if the bottle top could be used to distribute solid matters like spices. Really utilitarian product!