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Though the Two-way Toothpaste is announced to be designed for those who usually “get angry with their partner for squeezing the toothpaste from the front”, what I see from the design is an easier way to completely squeeze out the toothpaste from the tube. With an extra way for the toothpaste, the users could easily get the last bit of toothpaste by squeezed the tube hard towards the two opposite directions.

Via