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I like GPS. You open it and the tour guides you around the whole city. I also like ushers. You just need follow them and they’ll soon take you to the seats. And maybe that’s also why I don’t like public conveyances like the trains and airplanes that much. Neither of them has a GPS, or ushers, or audio tours to show us to our seats, and as a result, we have to move around slowly to find the right seat. That’s very annoying at times. But fortunately, Yong-jin Kim has come up with the “Where Is My Seat” concept, a boarding pass printed with a pictograph of your seat location, to guide you to the seat quickly and conveniently. Simple but really practical.

Designer: Yong-jin Kim