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Some of us just adore the iPhones, iPods and any other beautiful items launched by Apple. And that’s also why many design firms tend to develop new products, say the iWatch concept from the Italian firm ADR Studio.

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Like most Apple style products, the new concept also features an eye-pleasing appearance, coming with a shining aluminum casing.

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It can be connected to iPhones or iPads via Wi-Fi or Bluetooth, allowing you to use a wide range of applications (e.g. displaying RSS feeds, weather or photos).

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And there’s more! With a pico projector built inside, the iWatch ensures you to enjoy the movie whenever and wherever you may want.

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Designer: ADR Studio