I New Idea Homepage

Needless to say, advertisement sells the products. But sometimes, advertising also helps the companies to spread their outstanding production and management theories, just as it does in the case of the “Hang Anywhere” created for Levi’s to raise public awareness of saving the electricity and other resources.

Levi’s new jeans features two red straps sewn into the back pockets and the two straps can be adjusted into various patterns depending on the users’ needs. But what makes the concept more special is that the straps can have your Levi’s jeans “hang anywhere” to save the energy needed by drying them in the washing machines. So simply put, you dry the jeans by hanging up wet and then you save the energy. Hooray!