
How should car manufactures promote their new products, when nowadays they have to face more and more competitions? Possibly you’ll soon have an answer after seeing what Los Angeles-based Nondesigns has done to help promote Lexus compact hybrid, CT 200h. The studio created an awesome pixilated Lexus, using 2500 anodized aluminum bars lacquered with blue green on one side and yellow mica on the opposite. All of them were cut into specific lengths and inserted into their locations in the illuminated platform, therefore creating a stylish car that features a glowing effect of colors on its surface. More importantly, the viewers would experience a gradual change in color from gold to organic-blue when they walk around the car. As a result, everyone that has seen the new Lexus will be deeply impressed and we bet most of them would also want to own one. [Read the rest of this entry...]