20110302301

“See any advertisements for Superette? Nope? Well, you need to feel them!” To give their consumers and competitors a unique and deep impression, fashion chain Superette found great idea with DDB New Zealand and recently launched this wonderful advertisement. The new ads were placed on benches all around the city, and when people sit down on them, a short message will be printed onto their thighs. So brilliant!

Designer: DDB