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No doubt we people are selfish to some degree, because we really want everything belonging to us is exclusive, never the same as others’. ‘Artist’ Phone Case Printer, exhibited on ‘The Korea International Sign&Design Show (KOSIGN 2011)’, is rightly a device that prints out our own cellphone cases. It’s similar to ‘Photo sticker machine’, printing out your favorite pictures on a leather or silicon case within two or three minutes.