Although bridges are usually designed to keep us away from water, I really appreciate the Moses Bridge that sits below the water line to offer us an amazing experience of passing through parted water. Made from sustainable Accoya wood coated with a nontoxic waterproof material, the bridge can last quite a longer time than we can imagine and thus to lead many more people to go through the parted water. S how do you like it? At least it seems a miracle from the pictures, since the bridge visually disappears in the water.

Obviously a bridge could do more things than we would ever think of. According to Italian designers Francesco Colarossi, Giovanna Saracino and Luisa Saracino, a bridge is expected to offer electricity energy while still ensuring a convenient transportation.

It was said that the new bridge will generate 40 million kWh per year, by harnessing solar energy and wind energy. And all the generated energy is believed sufficient to power 15,000 homes. Isn’t that amazing?

Designer: Francesco Colarossi, Giovanna Saracino & Luisa Saracino

Let’s view the FIFA World Cup from a different perspective -that is, regard it as parts of the advertising campaigns -then we may experience something new but still exciting.

【World Cup Cars】

As one of the 2010 FIFA World Cup’s sponsors, the Hyundai built these two football themed cars to promote the competition.

【World Cup Billboard】

Sony promises that the 2010 FIFA World Cup will be filmed with 3D cameras.

【Paper Ball】

The creative idea comes from one of the newspapers in New Zealand, which inspires the readers to change the paper into a football.

【World Cup Bridge】

Adidas came with the impressive football themed bridge to promote the World Cup.

【World Cup Beer】

Let’s toast to the success of the 2010 FIFA World Cup.

【World Cup Celebration】

Awesome advertisement from Lynx / Axe, who believes that girls may go much crazier if the football players use the perfume produced by Lynx / Axe.

【Nike World Cup Ad】

The moment lasts a second. The legend lasts forever.

【World Cup Ball】

The giant ball was built by Adidas in China for the 2006 World Cup football tournament.

【World Cup Sign】

Watch out, someone is playing the football hundreds of feet ahead.

【2010 FIFA World Cup Ad】

Welcome to South Africa! It is the new home for football.

【World Cup Bus Stop】

Another advertisement for the 2006 World Cup that expected Brazil to put the ball in the net.

This is a innovative bridge. Only when you take the first step, the next step will appear, and when you step on the next the former one disappear. So the walker is gonna get a magical travel.

Video after the break

Designer: Michael Cross