I New Idea Homepage

I bet most guys in front of the screen have taken these airplanes as miniature scale models. Of course you’re totally wrong, because they’re real airplanes taken using the Tilt-Shift Photography technology. Tilt-Shift is an innovative technique that uses special lenses to make ordinary scene seem much smaller in the pictures. Also improved by increasing color saturation and contrast to simulate the bright paint of scale models, the technique is particularly effective on buildings and vehicles.

Continue reading for more pics! [Read the rest of this entry...]

Hopefully you didn’t take it as a photoshoped picture, because the huge piece of handkerchief was for real found on a private art park “The Farm” located in New Zealand. According to the park’s owner Alan Gibbs, the astonishing handkerchief—though looks coming from the Cartoon World —is actually a unique sculpture made of welded steel by Neil Dawson. Impressive work! [Read the rest of this entry...]

When I was pouring wine into the goblet, the weirdest thing happened: some water is leaking from the bottom…Sounds like astonishing tricks by magicians? Then everyone could become a professional magician only if he/she owns the Leaky Goblet. It looks really attractive and interesting with the base shaped like a puddle. But do keep certain distance from your audience when performing because the puddle is not real. Note my warning.

I bet you’ll  love the perfect concept behind the Bottoms Up Shot Glass: drink up, drunk down. Simply flip the glass over, you’ll find the word ‘drink’ change into another word ‘drunk’. The magic glass is mainly based on a calligraphic design—ambigram, which makes one word to be read as more words from different angles. [Read the rest of this entry...]

From Lifegoods Design, the dubbed ‘at-at walker’ is a wooden drawer with a built-in light dimmer. It appears to be absolutely nothing particular when the drawer is in ‘off’ mode. But the moment you pull out the drawer, bright light will then come out of that and illuminate your room. Claimed by Lifegoods Design, “The lamp is like a science fiction object but characterized by the warmth and the preciousness of the woodwork.”

The project is on show at imm cologne 2010. [Read the rest of this entry...]

Hey guys, welcome to I New Idea again, and today I’ll perform magic tricks for you. Are you ready? Ok, let’s go! [Read the rest of this entry...]

Want to be a Hollywood star, like Robert Downey Jr., Eva Longoria, Angelina Jolie, or even Marlon Brando? No longer need to wait, and your dream will come true only if you own this machine. It consists of a remote controller, a camera, and a green screen.

How to use it:

• Connect the camera to a PC and place the green screen directly ahead of the camera.
• Download a favorite movie and choose a role you want to play.
• Perform in front of the camera and start to shoot your movie.
• All that recorded by the camera will appear in the movie you’ve chosen. [Read the rest of this entry...]

“What you hear may be false, but what you see is true”, the famous adage has been passed down from one generation to another, but is that really true? You should take a skeptical attitude. Look at the chair; it’s floating in the air, but it’s an illusion. Actually, the chair is no different with regular ones except the transparent parts of its four legs.

An hour before, you were in Paris, now you’re in Tokyo, and thirty minutes later, you’ll find your self in Helsinki or Stockholm. Sounds incredible, huh? Sure? Believe me, all those will come true only if you have these curtains. Those open spaces in the curtains constitute different shapes of buildings, presenting various cities. And when illuminated by the sun or a street light, you’ll feel like living in other cities. More pictures below. [Read the rest of this entry...]

Would you like be someone with transcendental skills? Of course you will. But since most of us were not born with exceptional skills, we have to get them with some special devices and Everett Bradford’s ‘Prometheus Device’ is just one of them that would turn you into a charming magician. It is a hand-mounted appliance that shoots real fire. Cool! Check out downside and see how Everett Bradford made it.
[Read the rest of this entry...]

The classical dancing scene by Gene Kellyin the movie “Singin’ in the Rain” has impressed countless viewers. But even if you do not know how to dance, you can still be a focus with an allochroic umbrella in the rain. As the umbrella will change into multicolored from black-white in water, it looks quite outstanding in the dull rainy days.

[Read the rest of this entry...]

This product, which dubbed Hummingbird Magnetic Bookend, seems like a magic. Except for a the hummingbird, you do not need anything else to hold these books. As a matter of fact, there is a traditional bookend hidden inside the cover of the end book to provide the stability.

[Read the rest of this entry...]

This so-called magic apartment light can reveal all the nasty things going on in an apartment. In daytime, since you do not light up this lamp, they are all invisible. But, at night, when you turn on the light, shitting, fucking, killing and stealing are all revealed. [Read the rest of this entry...]

Most of us get time with eyes; blinds may need the other devices. Now, this clock designed by Hyun Choi can let us get time with nose. There is no hand on the clock but 12 capsules are hidden at the back of the clock. You can fill the capsules with different flavor and then you can get different flavor in different time. In other words, you can smell time. It’s magic. [Read the rest of this entry...]

This roller comes with two magnetic snouts and so it can move along the track which is a continuous mobius ring having its ends permanently joined together. [Read the rest of this entry...]