I New Idea Homepage

With its concept and technology becoming more and more widely accepted and used, the augmented reality technology has already been adopted by designers and scientists to create something unique, just like this “Mirracle” project. Led by researchers from Technical University of Munich, the project is actually an updated version of the interactive mirror systems that display tomography images virtually on the body of the person who was scanned, and it now turns out “more intuitive and easy to use”.

[Read the rest of this entry...]

Can Ferris wheel become invisible, lifting people up and down while never showing its original structure? Said “yes”, Spanish-based artist Maider López showed us an amazing video in which the Ferris wheel is really invisible… But how? [Read the rest of this entry...]

Although bridges are usually designed to keep us away from water, I really appreciate the Moses Bridge that sits below the water line to offer us an amazing experience of passing through parted water. Made from sustainable Accoya wood coated with a nontoxic waterproof material, the bridge can last quite a longer time than we can imagine and thus to lead many more people to go through the parted water. S how do you like it? At least it seems a miracle from the pictures, since the bridge visually disappears in the water.

[Read the rest of this entry...]

Ross Nanotechnology’s NeverWet Spray is a magic product that makes liquids never stick onto anything it’s applied to, simply because the spray is silicon-based super-hydrophobic. In the video below, you’ll see chocolate running off the shoes without leaving even a bit on them, and that’s really incredible.

[Read the rest of this entry...]

Bags to pack, bags to ship and bags to advertise. Nowadays, just as you may have ever noticed, almost everything in daily life has been a medium for advertising. Bags are included too. Some of the bags emphasize the product’s features, some seem to be really magic and some just make the jokes. So which would be your No.1? Rank them out then. [Read the rest of this entry...]

Sun light is an important element in this print ad for an Israelian energy company “Shikun & Binui Solaria”. With sun light, the drab black-and-white print will turn into a colorful one, full of beautiful flowers and green grass. Via a such an idea, however, the designers are actually illustrating the purpose of sunlight and let you know that Shikun & Binui Solaria focuses on green power as well. [Read the rest of this entry...]

“What you want to sit on is nothing–like you’re supported by air”, sticking to that concept, Ben Alun-jones comes up with the Affinity Chair that features invisibility. The chair is not really invisible, but reflects its surroundings with the help of plastic acrylic sheets in conjunction with one-way mirror film. It is also built with ultrasonic sensors activate pulsing LEDs, which acts faster as the visitors come nearer while stops glowing when someone sits onto it. [Read the rest of this entry...]

The Muybridge Chairs must have played the same trick as that of the Fade-Out Chair, using transparent material to make the real chair legs while letting you see other legs that are seemingly moving. [Read the rest of this entry...]

Seemingly everybody can perform magic for entertainment: these cups can still be filled with water when they’re upside down! But at a closer look you’ll then find out that the stack of cups is actually a carafe, isn’t that interesting? [Read the rest of this entry...]

Pascal Anson is not a magician but apparently he does amazing magic tricks as the magicians do. “The Balance” is an innovative chair from the designer, who has managed to let the chair stand on one leg, two legs and of course also four legs. So how could the chair do that? Continue with the video below and you’ll then get the answer. [Read the rest of this entry...]

We’ll all live in a different world, in a neurotic fairy-tale world full of mini-sized furniture and items as those Alice has seen in Wonderland. Because designer Robert Therrien has already created some really huge tables, chairs and dishes that are about three times as big as usual ones. So do you like them? [Read the rest of this entry...]

Why could the wine bottle float in the air? To those frequent readers who still remember the Beautiful Floating Table, that is quite a simple question. So can you figure out the possible answer? [Read the rest of this entry...]

I bet most guys in front of the screen have taken these airplanes as miniature scale models. Of course you’re totally wrong, because they’re real airplanes taken using the Tilt-Shift Photography technology. Tilt-Shift is an innovative technique that uses special lenses to make ordinary scene seem much smaller in the pictures. Also improved by increasing color saturation and contrast to simulate the bright paint of scale models, the technique is particularly effective on buildings and vehicles.

Continue reading for more pics! [Read the rest of this entry...]

Hopefully you didn’t take it as a photoshoped picture, because the huge piece of handkerchief was for real found on a private art park “The Farm” located in New Zealand. According to the park’s owner Alan Gibbs, the astonishing handkerchief—though looks coming from the Cartoon World —is actually a unique sculpture made of welded steel by Neil Dawson. Impressive work! [Read the rest of this entry...]

When I was pouring wine into the goblet, the weirdest thing happened: some water is leaking from the bottom…Sounds like astonishing tricks by magicians? Then everyone could become a professional magician only if he/she owns the Leaky Goblet. It looks really attractive and interesting with the base shaped like a puddle. But do keep certain distance from your audience when performing because the puddle is not real. Note my warning.